What Gives Gummy Bears Their Color? (And Why It Doesn't Have to Be Red 40)
Most gummy bears get their bright colors from petroleum-based dyes like Red 40 and Yellow 5. Here's how color can come from real food instead — and why it matters.
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Colors come from fruits, vegetables, spirulina, and curcumin — the only coloring ingredients on the panel. Not one dye on the label.

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Cherry, Lemon, Green Apple, Orange, Watermelon. The five classics in a 7.5 oz bag.
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Fresh stories, gifting tips, and patriotic candy inspiration from USA Gummies.
Most gummy bears get their bright colors from petroleum-based dyes like Red 40 and Yellow 5. Here's how color can come from real food instead — and why it matters.

America's gummy bear is landing at America's landmarks. This summer, dye-free, made-in-USA USA Gummies roll out to 11 legendary military and history museum stores — from the USS Midway to Gettysburg.
Ten easy Memorial Day party favors your guests will actually keep — from red-white-and-blue candy jars to dye-free gummy bears and mini American flags.