What Gives Gummy Bears Their Color? (And Why It Doesn't Have to Be Red 40)
Most gummy bears get their bright colors from petroleum-based dyes like Red 40 and Yellow 5. Here's how color can come from real food instead — and why it matters.
Free shipping on every orderMade in the U.S.A.Zero artificial dyesFive real-fruit flavors30-day money-back guaranteeFree shipping on every orderMade in the U.S.A.Zero artificial dyesFive real-fruit flavors30-day money-back guaranteeFree shipping on every orderMade in the U.S.A.Zero artificial dyesFive real-fruit flavors30-day money-back guaranteeFree shipping on every orderMade in the U.S.A.Zero artificial dyesFive real-fruit flavors30-day money-back guarantee
Red, White & Dye-Free
America’s Gummy Bear
All AmericanGummy Bears.
Five real-fruit flavors. No Red 40, no Yellow 5, no Blue 1. Made in the U.S.A.
Photo: Chris Dickinson · @cdphotog
Pull to play 5 bags
The bigger you play, the more bags ride on us.
★ Free shipping · arrives ~Fri, Jun 26 · 30-day guarantee· 4.6★ (40)
No discounts. No gimmicks. Just more American gummies — some on us.
★ 4.6 · 40 happy customers · Free shipping on every pack · Made in the U.S.A.
All American Gummy BearsReal Fruit. Real Color.Zero Artificial DyesAll American Gummy BearsReal Fruit. Real Color.Zero Artificial DyesAll American Gummy BearsReal Fruit. Real Color.Zero Artificial Dyes
★ 1776 — 2026 ★
America turns 250.
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UNTIL JULY 4, 2026 — THE BIGGEST FOURTH IN A LIFETIME
★ The Road to the 250th — scenes from our daily countdown ★
Why We Exist
Better candy
can be made
in America.
We started with a stubborn belief: you shouldn’t have to choose between candy your kids love and candy you can hand them without reading the label twice.
The easy path was the cheap one — petroleum dyes, mystery flavors, made overseas. We took the harder one. Color and flavor from real fruit. A short ingredient list you can actually pronounce. Made start-to-finish right here in the U.S.A., by American hands.
Not the cheapest. The best.
★ The Taste ★
Soft. Fresh.
Seriously juicy.
A clean burst of real fruit with none of the waxy, chemical aftertaste of dyed candy.
“The best gummy bears I’ve ever had — absolutely no aftertaste.”
“You can really taste the real fruit.”
★ A Public Service Announcement ★
What’s in
their bag?
Flip over most gummy bears on the shelf and you’ll find the same short list of synthetic dyes — colors made from petroleum, not food. They won’t put that on the front of the bag, so we’ll put it here:
- Red 40 · Allura Red
Made from: Petroleum
A synthetic azo dye — the most-used food coloring in America.
- Yellow 5 · Tartrazine
Made from: Petroleum
Europe requires a warning on foods that use it: “may have an adverse effect on activity and attention in children.”
- Yellow 6 · Sunset Yellow
Made from: Petroleum
A synthetic azo dye that carries that same European warning.
- Blue 1 · Brilliant Blue
Made from: Petroleum
A synthetic dye used across candy, drinks, and snacks.
- Red 3 · Erythrosine
Made from: Petroleum + iodine
The FDA revoked its approval for use in food in January 2025.
★ And Why We Never Will ★
We’ve never used a single one.
Dye-free from our very first batch — while the big brands scramble to pull Red 40, we never put it in. Our five colors come from real fruit and vegetable juice. It costs more and it’s harder to make, but candy you can hand your kids without second-guessing is worth it. We never have, and we never will.
★ Real Bags · Real Places · Real Reviews ★
From sea to
shining sea.
4.6 from 40 verified reviews — and spotted everywhere America goes. No stock photos, no made-up quotes.
“American pride in a bag — you won't be disappointed.”
“The flavor and texture is next level.”
“Soft and fresh — absolutely would get these again.”
★ The Whole Picture ★
Made in America.
Loved across it.
One honest map. Where our gummies are actually made, every shop that carries them, and the cities our customers call home — no stock photos, no made-up pins.
- Where it's made
- Stores that carry us
- Customer cities
- Landmark shops · 2026
Made in Indiana, printed in Wisconsin, packed in Washington — and our very first runs were packed by a family-owned partner in Pennsylvania. Then they ship, free, to all 50 states.
37 retail partners · customer cities in 47 states
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Cherry
Lemon
Green Apple
Orange
WatermelonTaste a bag.
If it’s not for you,
we’ll refund it.
30-day money-back guarantee. Free shipping on every order. Ships within 24 hours, made in the U.S.A.
★ Buy 4, Get 1 Free · 5 bags · free shipping ★
★ Questions We Get ★
The short
answers.
How are they colored, if not with artificial dyes?
Colors come from fruits, vegetables, spirulina, and curcumin. That is the entire coloring line on the ingredient panel — no artificial dyes.
Where are they made?
Sourced, made, and packed right here in the United States of America.
What are the flavors?
Cherry, Lemon, Green Apple, Orange, and Watermelon — the five natural flavors printed on every 7.5 oz bag.
How fast do orders ship?
Within 24 hours. Standard ground is 3–5 days, free on every order.
What's your return policy?
30-day satisfaction guarantee. If you're not happy with your order, reach out and we'll make it right.
★ From the Journal ★
Latest stories.
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